Crooks: It's an unfortunately named city in South Dakota, isn't that bad enough?
To make matters even worse, look at the name of an accounting firm located there:
Crooks Accounting.
Q: Who would do business with them?
A: How about the manufacturer Con Labs?
Monday, November 12, 2007
Crooks & Cons
Sunday, November 4, 2007
To Finity and beyond

Finit Solutions
"Finit" is a common mispronunciation of finite. Most of us encounter the word infinite before seeing finite (think math class), and assume that you can remove the in- prefix and keep the same pronunciation.
In addition, the name sounds limiting, like there are only a finite amount of solutions available.
Friday, October 26, 2007
I found a wee for cheap!
Nintendo Wee
Hmmm, a DVD player named Wee... and it uses the same typeface as "Wii"!
But wait, there's more! For just $25 more, we'll throw in the Weemote:
Weemote
Nothing beats asking for a wee plus extra weemotes for under $100! Bonus: place the wee underneath your wii so you can say you have a wee-wii!
Monday, October 22, 2007
Xnergetically confusing
Xnergy
This name seems poor on two counts: the "X-" prefix is way overused by now, and it also has ambiguous pronunciation.
Take off the "X" and we're left with the dangling "-Nergy". This can be related to that awful NRG ("energy") abbreviation (wow, just spell the letters N-R-G and it sounds like energy! the letters themselves don't stand for anything)
Is it supposed to be pronounced "X - Energy" or just "X Nergy"? To further complicate things, which syllable is stressed?
Wednesday, October 17, 2007
This name grades itself!
Red F Marketing
That's what you get for naming your company.
Small note: It actually represents Redefining the Future, but how many people will pick up on that?
Thursday, October 11, 2007
You've got some renewin' to do
Renew In
(no pic available yet)
This is yet another product in the long line of HeadOn spinoffs (Active On and Prefer On to name a few more). First of all, do we really need ANOTHER spin-off product of Head On? Secondly, the name makes no sense. Renew in what? Thirdly, it's painful to hear the guy on the commercial try too hard to be hip and pronounce it like "renewin'".
Wednesday, October 3, 2007
Open cutivation?

Cutivate
That's not a spelling error, it's really called Cutivate, not cultivate. It's a medication designed to relieve inflammatory skin conditions. Why it's a pun of "cultivate" is beyond me.
This pun doesn't work too well either:
It's as bad as the "scar zone" name; with "cut" in the name, you certainly don't want to emphasize the spreading of them!