Today's item deals mainly with a bad slogan from a vacuum cleaner company, rather than a bad product name. Don't you just love the double meaning here? Despite what some sources say, it really wasn't a bad translation or marketing error on behalf of Electrolux.
Apparently the "Nothing sux like an Electrolux" campaign was mainly marketed in the UK, rather than the US where "sucks" has the obvious negative connotation.
Wednesday, April 25, 2007
Nothing sucks like an Electrolux!
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39 comments:
I've seen this before and I love it!
I may be biased though because 1) I have one and 2) my slogan "sucks" too ;)
The picture of the poster is here, now
http://commercial-archive.com/node/139238
http://commercial-archive.com/node/139238
a clickable link.
Too much sucking going on in this ad! lol
Actually I like the idea of "nothing sux like electrolux"
I like the way they show the tower. I would prefer the picture in color to see the lightning.
Actually that's not too bad, only thing is you got to think twice about it.
Well at least they are getting their message across. They sux but maybe in a good way.
Why would anyone name something like that?
-DH
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I think that is pretty darn clever... it gets your attention!
Makes you "shocked" at first but then you re-read it. Every marketers dream.
Its awesome. I like it very much.
I would prefer the picture in color to see the lightning.
I kinda like it as well. It has a nice ring to it and has a two way meaning which makes fun of themselves as well. People like that i think, not always just we are the best, leave the rest :)
I thought this was a good slogan compared to what it does..Sucks!! ha ha
Haha, I don't think they would get away with it in the U.K nowadays
I think "Nothing Sucks Like an Electrolux" is pretty good.
The one I can't get is, "With A Name Like Smuckers, It's Got to Be Good." By that logic "With A Name Like 'Tastes Like Rotting Maggots' It Has To Be Fantastic!"
If that were a Dyson the thing would have fell over. Hah! electrolux really does suck.
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
I Personally don't like the old style on the picture. naw!
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I guess the meaning of suck has changed somewhat since then.
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I agree!
This kind of slogan definitely sucks, doesn't it?
Anyway, I really had fun reading such pointing column.
By the way, nice rant John!
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Thanks for the update.
I like the slogan, actually. Part of the fun of the slogan is that it kind of knows that it's silly.
if I would be a consumer, I would surely not to buy this one.
well, this concept did not put and effect on me. sad to say but its a no.
I don;t know why the product advertisers still choose this bad product names.
I don't really appreciate in this ads because it did not convince me to buy.
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Interesting post on "Nothing sucks like an Electrolux!". You made certain good points here. I loved it. Hosting a dedicated server
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
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You made certain good points there, which i really liked it.. I like the way you organized the topics.. Really had a nice time... Hope to see more article. Thanks.
lol, that's funny. But in the end it is all about who compromises your market. It would still have been a really clever campaign in the US.
LOL))) i really liked this ad))) despite its impolite word... it made me to smile))
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