Head On ~ Bad Product Names

Friday, April 20, 2007

Head On

Head On Sucks
Those very annoying Head On commercials are shown so often-- you've probably seen them 1000 times by now, with their annoying "apply directly to the forehead" repetition.
So what is Head On? I guess that it cures headaches if you rub it on your forehead. Note that the commercial doesn't explain what the product actually does, which means they have something to hide.

It's not just the name and slogan that are bad: The Better Business Bureau (BBB) has asked the creators of Head On not to make claims that Head On relieves headaches!

In effect, you are buying a product that potentially DOES ABSOLUTELY NOTHING!! They even have spinoff brands like First On and Active On. Here's a good name for the next one: Sucks On!


15 comments:

Sucker said...

LOL! Maybe they should just sell on eBay. I heard someone sold "nothing" on there for $14.50!

(and yes, their commercials are horrible!)

mc2w said...

I thought that too! It took me about a month to actually figure out what it did!

FNN said...

I cured my headache with HeadOn but got a new one because of the advertising!!!

Kayak said...

I do agree at the point that the commercial doesn't explain what the product actually does, which means they have something to hide.Its quite true.

Baseball Cards said...

Very real,
I am glad to say that this post is so real and I am completely agree with your thoughts.

640-721 said...

I think its a nice idea... but need really hard work.

New York City Magician said...

Because Head On is nothing more than a homeopathic (placebo) it by law contains no active ingredients! It's an ad campaign that infers a benefit.
And I thought my job was to fool people!

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