EEE-nough already

The Asus EEE PC


Technically it's not spelled with all capitals, Eee. However, it is still an initialism. What it stands for is a bit redundant: easy to learn, easy to work, easy to play.

Guess they needed to resort to tripling of the letters since the i-craze, e-craze, x-craze, what have you, is so cliche now.
What's to stop someone from seeing "NEW EEE PC" and thinking it has to do a shoe size width? Also, wouldn't you want your products being AAA quality rather than low-grade sounding EEE?