Thursday, June 28, 2007

Maybe it's better to just spell it the right way.

Kum And Go
Kum & Go

Makes perfect sense for a convenience store, doesn't it? The name conjures up images of people entering and leaving the store at a fast pace.

One problem: look at the spelling!
What were they thinking when they came (sorry for the pun!) up with that name?

Maybe they should partner up with Dirty Dicks :)

Tuesday, June 19, 2007

You forgot to mention your company name.

An ad seen on TV: Tuesday morning, sale 50% to 80% off!

Tuesday morning

But where, you might wonder? There is no mention of a store or company name.

I was actually puzzled by this. Further research shows that the actual name of the company is "Tuesday Morning"! How's that for confusing your customers?

Friday, June 15, 2007

Interlude: domains, google, and child naming

Naming at its most ridiculous: Would you name your child based on the availability of the domain name? How about on how google-able it is? UGH....

Because it's never too early to optimize.....

Here's the WSJ story on it:

Why does everything have to be monetized these days?

Tuesday, June 12, 2007

Say WA? More from the bad slogan department.

say wa

This is pretty bad for a state slogan. It plays off the fact that one shouldn't pronounce state abbreviations, but you have to in this case!

Fun fact: 18 months and 32 marketing people were wasted in coming up with this slogan.

Wednesday, June 6, 2007

What were they thinking?

dirty dicks

Dirty Dicks crab house. Would you really want to eat at a place called Dirty Dicks?

Sunday, June 3, 2007

But in what language?

skechers shoe

Bad slogan alert

Skechers: We put the 'S' in action. What the hell?