Examining the names of Web 2.0 startups: part 4 (#11-14) ~ Bad Product Names

Wednesday, May 16, 2007

Examining the names of Web 2.0 startups: part 4 (#11-14)

The name reviews continue with part 4, looking through items 11 to 14 of Business 2.0's Top 25 Web Startups.

11. Fon

Fon is a company that provides wireless routers to users who can then share their access with other Fon users. It is a short name and the general idea of the name makes sense. I'm unsure on the pronunciation; is it "fawn", or more like "phone"?
Pros: name is short
Cons: pronunciation isn't obvious

12. Loopt

Awkward spelling for this cellphone friend tracking system. The name feels forced (the proper spelling was taken already. right?) and the name has an ancient feel to it though. In old English, the -t ending was often used to denote past tense verbs. Some English words today still use the -t suffix for the past tense: dreamt, slept.
Pros: none in particular
Cons: Strange spelling

13. Mobio

Nothing much to say about this one; the name doesn't seem too bad, consumers are somewhat attracted to names ending with a vowel sound. The name seems to fit well for a mobile phone widget service.
Pros: name makes sense
Cons: a short name that is 3 syllables

14. Tiny

A service similar to flickr which allow you to share photos on mobile phones. The name is an okay fit, it makes sense in the mobile phone world but it also has a pretty bad logo (what's with the parentheses?), which can have negative assoications.
Pros: name is short
Cons: name isn't pleasing to the eye, embarassing to say


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