Examining the names of Web 2.0 startups: part 2 (#4-6) ~ Bad Product Names

Wednesday, May 9, 2007

Examining the names of Web 2.0 startups: part 2 (#4-6)

Here is part 2 of my reviews on the names of Business 2.0's Top 25 Web Startups.

4. Meebo

Meebo allows you to place an instant messenger window on your website. Like Bebo, it is a short, nonsensical name. I guess the name has some value since the first syllable is supposed to sound like "me", which makes sense with in the instant messaging world. Perhaps there will be some spelling confusion going on with Meebo/Bebo, there isn't an easy way to remember which one is spelled with 2 E's.
Pros: name is short
Cons: name is embarassing to say, somewhat confusing to spell

5. Wikia

Not an entirely original name, Wikia is similar to wikipedia but with an advertising model. Consumers are pretty much attracted to names that end in -a. This is especially true in the car world: Acura, Altima, Toyota, Honda and many others. Wikia has a high concentration of vowels in its name, even W ("double U"), which is considered a vowel in other languages.
Pros: name has a familiarity with wikipedia
Cons: it is a copycat name

6. Joost

I think this is a bit silly for a site that focuses on video clips. Nonsensical names have worked (Google, Yahoo) but I'm not sure if this YouTube competitor can catch on. Sounds like a brand of energy drink, rather than a site for watching videos.
Pros: name is short
Cons: awkward spelling, embarassing to say, doesn't have anything to do with the service offered


Anonymous said...

I think this is the first time I've heard what meebo actually is! (guess it just got lost in the crowd...)

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