Scion ~ Bad Product Names

Thursday, April 19, 2007

Scion

Scion logo

First rule of product naming: be sure that the name is easily pronounceable by most people. This rule is broken right away-- I've overheard many people pronounce scion incorrectly. What comes to mind when you first hear the name Scion? A car that can travel through the sky? Ohhh, it's supposed to be pronounced "sigh-on", not "SKY-on". It actually refers to a brand of vehicle produced by Toyota.

What exactly is a scion? According to Webster's, it means a descendant or heir. Makes a bit of sense, since it is a Toyota spinoff brand. It isn't that great of a name for a car though; it sounds more like something that came out of a futuristic sci-fi movie.


9 comments:

Anonymous said...

Looks more like a school bus premee. Seems like it should only come in shades of yellow :)

Anonymous said...

dont make fun of scion you douche!

Anonymous said...

I'm guessing that it's "sky on"? But it could be "ski on". lol Now I'm confused!

Anonymous said...

By the way, the car is ugly too.

Anonymous said...

The car is not appealing me.Well,I think the correct pronunciation is Sigh-on .

Anonymous said...

Nice post,
I enjoyed while reading it.Well,the car is also not bad.

Anonymous said...

Brand and car are nothing but ugly!!

Prosthetic Dental Laboratory said...

Ugly name vs Ugly car... no comments.

testking 000-330 said...

I don't think its going to be a popular in people..