Nothing sucks like an Electrolux! ~ Bad Product Names

Wednesday, April 25, 2007

Nothing sucks like an Electrolux!

electrolux slogan

Today's item deals mainly with a bad slogan from a vacuum cleaner company, rather than a bad product name. Don't you just love the double meaning here? Despite what some sources say, it really wasn't a bad translation or marketing error on behalf of Electrolux.

Apparently the "Nothing sux like an Electrolux" campaign was mainly marketed in the UK, rather than the US where "sucks" has the obvious negative connotation.


25 comments:

Anonymous said...

I've seen this before and I love it!

I may be biased though because 1) I have one and 2) my slogan "sucks" too ;)

Anonymous said...

The picture of the poster is here, now

http://commercial-archive.com/node/139238

Anonymous said...

http://commercial-archive.com/node/139238
a clickable link.

Anonymous said...

Too much sucking going on in this ad! lol

Anonymous said...

Actually I like the idea of "nothing sux like electrolux"

Anonymous said...

I like the way they show the tower. I would prefer the picture in color to see the lightning.

Doctor Jobs Australia said...

Actually that's not too bad, only thing is you got to think twice about it.

Krakow tours said...

Well at least they are getting their message across. They sux but maybe in a good way.

Camping said...

I think that is pretty darn clever... it gets your attention!
Makes you "shocked" at first but then you re-read it. Every marketers dream.

642-105 said...

Its awesome. I like it very much.

1z0-050 exam said...

I would prefer the picture in color to see the lightning.

Credit Card Debt Consolidation said...

I kinda like it as well. It has a nice ring to it and has a two way meaning which makes fun of themselves as well. People like that i think, not always just we are the best, leave the rest :)

Open moon project said...

I thought this was a good slogan compared to what it does..Sucks!! ha ha

NYC magician said...

I think "Nothing Sucks Like an Electrolux" is pretty good.
The one I can't get is, "With A Name Like Smuckers, It's Got to Be Good." By that logic "With A Name Like 'Tastes Like Rotting Maggots' It Has To Be Fantastic!"

naishster from onlinerakebackpoker.com said...

If that were a Dyson the thing would have fell over. Hah! electrolux really does suck.

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!

Compro Oro said...

I Personally don't like the old style on the picture. naw!

Alex Guy said...

I guess the meaning of suck has changed somewhat since then.

Judi Online said...

Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. A great read. Judi Online

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