Maybe it's better to just spell it the right way.

Kum & Go

Makes perfect sense for a convenience store, doesn't it? The name conjures up images of people entering and leaving the store at a fast pace.

One problem: look at the spelling!
What were they thinking when they came (sorry for the pun!) up with that name?

Maybe they should partner up with Dirty Dicks :)

You forgot to mention your company name.

An ad seen on TV: Tuesday morning, sale 50% to 80% off!



But where, you might wonder? There is no mention of a store or company name.

I was actually puzzled by this. Further research shows that the actual name of the company is "Tuesday Morning"! How's that for confusing your customers?

Interlude: domains, google, and child naming

Naming at its most ridiculous: Would you name your child based on the availability of the domain name? How about on how google-able it is? UGH....



Because it's never too early to optimize.....

Here's the WSJ story on it: http://online.wsj.com/article/SB117856222924394753.html

Why does everything have to be monetized these days?

Say WA? More from the bad slogan department.

This is pretty bad for a state slogan. It plays off the fact that one shouldn't pronounce state abbreviations, but you have to in this case!

Fun fact: 18 months and 32 marketing people were wasted in coming up with this slogan.

What were they thinking?

Dirty Dicks crab house. Would you really want to eat at a place called Dirty Dicks?

But in what language?

Bad slogan alert

Skechers: We put the 'S' in action. What the hell?