Say WA? More from the bad slogan department. ~ Bad Product Names

Tuesday, June 12, 2007

Say WA? More from the bad slogan department.

say wa

This is pretty bad for a state slogan. It plays off the fact that one shouldn't pronounce state abbreviations, but you have to in this case!

Fun fact: 18 months and 32 marketing people were wasted in coming up with this slogan.


12 comments:

Jim said...

I'm sure there were some jaws dropping in the boardroom with that one.

Although it probably make perfect sense in Southern CA

Trish said...

Did you say "wasted IN" coming up with this, or "wasted WHILE" coming up with this?! :D

skip said...

i dun seem to understand this slogan. how is it suppose to be? Say wa..hmmm...

CBR1000rr Fairings said...

Wasted time, wasted money, wasted brain cells.....wait..they didn't use any on making this slogan.

Mexican Breakfast Food said...

Is not about the money spent on that campaign, is about the simplicity of it. a 3 year old kid could do that.

Stop Snoring Naturally HQ said...

That's the most ridiculous travel slogan I've ever seen. Wonder how much they paid for that?! What a waste of time and money, but not effort seeing as nobody put any effort into it!

Strange Nature said...

I bet they did REALLY well!

640-811 exam said...

ah..i dun seem to understand this slogan. how is it suppose to be?

Credit Card Debt Consolidation said...

I dont really get this slogan.. I can see that many others can not as well :) A serious waste of time and money. And i bet the result was a lot of laughing people which avoided this state..

Compro Oro said...

Sure it works but looks really weird!

Compro Oro said...

Just Say WA and they'll be happy

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