But in what language? ~ Bad Product Names

Sunday, June 3, 2007

But in what language?

skechers shoe

Bad slogan alert

Skechers: We put the 'S' in action. What the hell?


16 comments:

jbelkin said...

I think it might be ...

"We put the shit in action."

after all,w hat the hell else can you say about a freakin' shoe?

Acolyte said...

Okay, that one's weird....

We put the S in acshun?!

Kauai Vacation Rental said...

Pretty sad.

That's what you get for outsourcing your ad campaign. (Made perfect sense to our foreign speaking ad department!)

golfwidow said...

"... and left the 't' out of 'sketcher.'"

Mark said...

when i first looked at this... i thought they mean 'actionS' right?

then i realised. nope.

Cheap Snowboards said...

Honestly, what the hell were Sketchers thinking? "We put the S in action". What? Saction? What are they trying to say?

Gary said...

Think it's just a verbal "grabber" gimmick, and an effective one precisely because you have to think about it and "argue" with it mentally.

So it works on 2 or 3 or more levels...it keeps you on the page thinking about it, looking at it. It conveys some humor, and the company's "edgy" style. And you focus on the "S" logo, absorbing their branding.

My opinion, anyway, and as a "pro" advertising writer, for what that's worth.

miley cyrus online said...

Ummm... is there an s in action? Weird.

Dating Advice said...

We put S in action!...

Well maybe, they mean, they are launching their skechers sports products. anyway, what ever. Thank God they have a celebrity endorsers.

Motorcycle Cruiser Fairings said...

Sometimes they have no idea of what it means to think in a logo or poster that really describe the product an makes it attractive.

Mitch said...

Yea wtf? I guess I never knew there was a silent and invisible S in action.

Home Decor said...

And still they got paid for that add? lol, I can do better than that.

Pozole said...

Not even the colors are appealing to the sight. lol what a shame

642-973 said...

what the hell were Sketchers thinking? "We put the S in action".
Why...?

Astroboy said...

LOL. Maybe they had dyslexia?

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